2018-19 Football & Super Bowl
A yearly event for Searsucker Las Vegas. This campaign includes specialty curated food & drink menus, multiple TVs to watch the games, giveaways and more. The campaign would last throughout the entire NFL season including the Playoffs and the Super Bowl. The Searsucker brand has a very vintage and muted look and feel. For the artwork, I started with a paper texture as a background and manipulated stock imagery of football players and worked in a text overlay to achieve the look. We used a new composition to promote the Super Bowl event. The plan was to stay consistent with the original artwork so I decided to invert the colors, textures and shift things around a bit.