2020 Super Bowl
Casa Calavera, a cantina located in Los Cabos, Mexico, runs a yearly Super Bowl event. The campaign consists of curated food menus, drink specials and multiple TVs to watch the game. I wanted to use the orange and yellow color of the brand to give the artwork an eye catching look. The large repeated type represents the energy and intenseness of the sport of football. The skulls are apart of the brand and they represent a group or family, so I included each skull in the artwork to emphasize that this a great event for everyone.