Betfred Sports
Betfred Sports is the wholly owned US subsidiary of Betfred Group, a Warrington, United Kingdom-based bookmaker that owns and operates over 1500 betting shops in the UK as well as industry leading online and mobile products in the UK and Spain. I worked as a graphic designer under Betfred Sports for a little less than year. My main responsibility was creating the initial artwork to be used for our marketing materials. The creative direction consisted of various uses of the typography, gradients, player images, patterns, and color treatments. Below is a collection of digital odds boards that were displayed in the sportsbook.