Hakkasan Group Rebrand
Hakkasan Group is a worldwide hospitality company with establishments across North America, Europe, Middle East, Asia and Africa. Its ‘brand first’ philosophy builds restaurant, nightlife, daylife and soon-to-open hotels, resorts and residences into world-class hospitality brands. Its restaurant portfolio includes Hakkasan, with 12 locations worldwide, Ling Ling, Yauatcha, Sake no Hana, Casa Calavera, Herringbone and Searsucker. Under the nightlife umbrella is Hakkasan, Omnia, Jewel and 1Oak Nightclub; and daylife brands include Wet Republic, Liquid, and Omnia. We were presented with a new logo, new colors and new fonts in the beginning of 2019. From there, the company asked me to take lead on the new corporate brand intently. The new look and feel consists of the new brand colors as well as the use of 48 degree angles (taken from the angle of the logo). *Intended for design purposes only. Information below may not be accurate/current.