*Due to the Covid-19 pandemic, this event unfortunately had to be cancelled.
2020 March Madness
March Madness is the NCAA Division I basketball single-elimination tournament. 68 teams compete in seven rounds for the national championship. Searsucker Las Vegas, an American cuisine restaurant located in Caesar’s Palace on the Las Vegas Strip, puts on a yearly event to celebrate March Madness. This event includes specialty curated food and drink menus, multiple TVs to watch the games, giveaways and more. Because “March Madness” is trademarked by the NCAA, I created the artwork to be a visual translation of “madness” by using multiple colors, implied movement and an untraditional layout, all while staying true to the look and feel of the Searsucker brand.