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Casa Calavera is a Día de los Muertos themed beachside restaurant & cantina that creatively combines authentic Mexican cooking techniques, recipes and ingredients with contemporary, innovative and entertaining twists. In terms of artwork, the brand revolves around the 5 skulls from the main logo. These skulls are included in most if not all of Casa Calavera’s artwork. With each skull comes a color and personality. Artwork for the promotions use different colors and/or skulls to represent the brand. The promotions that I was able to take lead on are: Taco Tuesday, Noche Mexicana, Salsa Night, Music Night, Dinner on the Beach, and Happy Hour.